C&A

At Virtue Worldwide I developed concepts and social media stories for C&A. This involved everything from ideation for both moving and still imagery, creating decks, design, art direction, managing shoots, post-production and sometimes through to artworking. The work made ranged from straight forward fashion and lifestyle shoots in studio and location, storytelling concepts, emotional content and collaborations with influencers.

Cool Summer
I was asked to develop a fun idea to showcase some of the summer collection, so decided to compare the clothes with the ultimate summer icon – ice lollies.

Fall Campaign

Happy New Wear

C&A Influencers
We took world-renowned fashion blogger and jet-setting Vogue contributor @RaspberrynRouge to give her insider’s guide to Berlin Fashion Week, her favourite C&A pieces, her favourite tips and spots in Berlin